Why is it important to be visible in search engines?

SEO Technology

Search engine optimization (SEO) is increasingly relevant for businesses of any kind. The use of search engines is growing and, therefore, also the opportunities that underlie it. But, have you considered the importance of being visible in search engines.

Surely you have ever heard something about SEO positioning. Which is due, most likely, to the growing importance for companies and businesses of any kind. So much so, that the use of the main search engine worldwide (Google), is already common in our daily lives.

Who has not asked Google before? We want to know the opinions of a restaurant that we plan to go to, we have to do a university job or we need to consolidate the knowledge of some concept we are working on. Either way, and at any time, we use Google.

It is not something that we are inventing, with more than 89,000 million monthly visits Google.com is the most visited website in the world. And that, without taking into account that Google uses many extensions depending on the country from which we carry out the search. Since, if we added the traffic of Google’s complementary domains, the figure would be much higher. For example, Google.de, which is the extension used in Germany, receives 509 million visits per month.

Being conservative in the calculations, 34,000 visits to Google are made every second, which translates into more than 2 million visits every minute. And this number will continue to grow for two reasons:

  • Every year the world population increases by more than 80 million people.
  • The use of search engines is growing and more and more people and companies use them. Keep in mind that at this minute someone is probably using Google for the first time in their life.

How can I be visible in search engines?

Before continuing, it is important to know that Google is not the only search engine worldwide. Although it is the most used, there are other search engines such as Yahoo or Baidu that receive 3,600 and 5,600 million visits per month.

In any case, Google’s advantage over the rest is so great that when we talk about SEO positioning we are talking almost exclusively about positioning in Google.

With that said, you may wonder, how can I be visible in search engines? You see, Google has an algorithm that tracks much of what is published on the internet globally. At the same time that Google crawls the content with a very powerful algorithm, it rates the content.

What do you mean that you value content? That somehow qualifies it, gives it a score and based on it makes you more or less visible. And how does Google make you more visible? Putting you in a more accessible position. When we search on Google, we are more likely to visit the first results than the last ones. That is, many more people will access the first result than the 18 result found on the second or third page.

And now, the million dollar question, what can we do to make Google better rate our content and, therefore, show us higher in a certain query? That’s where SEO agency work like CURTIS or the SEO consultant you decide to hire comes in. It is he who will tell you what factors are important to appear in the first search results for the query that you want to position.